This project was focused around the concept that there is very little fragrance or fresheners designed to appeal to men. Freshecutive offers scents created for when you don't want the office to smell like allergies or pumpkin spice. The three scents include New Suit, Uptown Barber, and Barbeque in Rain. The diffuser exhibits each of the scent's iconic badges, with the boxes using a mature and bold preface. The badges were hand drawn and cross-hatching was used for all shading.